Inbound Marketing

Newsletters...

Social Media Marketing...

List Building...

Inbound marketing is the promotion of a company or other organization through blog posts, podcasts, videos, eBooks, newsletters, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

Inbound marketing is a highly effective strategy, but by itself it often falls short for B2B companies. The most successful companies are using inbound in combination with marketing automation to generate serious revenue and business results.

The modern buyer’s journey no longer includes a constant barrage of promotional messages. That is simply “background noise” and is easily ignored.

Your prospects want information. They want and need to be educated in order to make informed purchase decisions. And they therefore must trust you before you become the obvious solution to their marketing pains.

As such, content marketing is a major component to your inbound marketing strategy.

Crafting educational content is essential, and it takes many forms:

Blogging

A staple of content marketing, your blog is a natural resource where new prospects discover your company, opening many doors of opportunity and communication.

Email Marketing (Newsletters, Tips and More...)

From informative monthly emails to those that nurture your leads, email marketing keeps you at the top of your prospects’ “must call” list.

Email marketing isn’t something online business owners do just because they can.

The tactic (keeping in touch with your prospects and customer base) is very effective at helping business owners stay connected. As proven in other articles about email marketing, consumers frequently search out email marketing campaigns from their favourite brands.

Educational Offers (aka Pink Spoon Offers)

“Pink Spoon” offers are a salute to the famous Baskin-Robbins pink spoon tasters that we all know and love.

Giving your prospects something for free will go a long way towards securing them as a client in the future!

From tip sheets to videos, webinars and consultations, your offers are the gears that turn your your marketing machine.

Social Media Marketing

From Facebook to Twitter to LinkedIn to Pintest — social media content is both essential to connecting with prospects and increasing your searchability.