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How To Make Your Landing Page Soar
“Good things, when short, are twice as good.” ~ Baltasar Gracian, The Art of Worldly Wisdom Wow! You’ve opened your door for business, (albeit via a website), and you’re anxiously awaiting your first sale. And you wait… and you continue to wait… and after 2 weeks nothing’s happened. Whoa! Wait a second here – what’s going on? Why aren’t the masses flocking to your website to purchase the latest and greatest shazam shiner or whatever product/service you happen to be offering? Before...
read moreYou Charge What to Do That?
As entrepreneurs, we’re all in ‘business’ to do ‘business’. This is just a basic fact of life and I know absolutely no one who has started his or her own company in order to deliberately lose money! While this (unfortunately) might be the case when the bottom line ‘bottoms’ out, all business owners start off with high expectations and resolutions on how they’ll become successful. So, we venture off on the long and sometimes arduous journey to build our network of solid, paying clients to keep our...
read moreTravel For Your Business? A Virtual Assistant Can Help!
One of my regular (and rather favourite) duties for several clients is booking and arranging business travel. I’ve made a point of perusing mosts of the North American (and some European) travel and airline web sites to get a feel for booking, pricing, sales and more. This was because I’ve been called on many times by several of my corporate coaching clients to set up regular trips to visit clients in both the U.S. and Canada. A virtual assistant will certainly never replace a qualified travel agent. But a V-A can quickly...
read morePlanning and Marketing Your Business – Are You Facing a Blizzard of “Things to Do”?
Okay, so it’s February in Ontario (Canada). It’s been snowing almost every day for a month and if you look outside my office window, it just seems deeper and deeper. Then my dear colleague, Marlene Oulton made a comment (she’s a word smith which is what I adore about her). “Isn’t this a lot like marketing your business? The snow falls on your roof and your deck and it sticks and people grumble and complain about it – everybody notices and talks about it forever… Then the weather warms up and the snow...
read moreMarketing Yourself – Take A Cue From Ikea
Everyone knows how important marketing your business is. We all hear about the importance of your 60-second “elevator speech” (you need to impress potential clients within 60 seconds or you’ve already lost them). The one way that seems to be effective (for small and global corporations alike) is memorable marketing. I’ve always admired the techniques used by Ikea in their television ads – no matter what they are featuring, the commercial is always amusing and you remember it long after the advertisement is...
read moreHAPPY NEW YEAR! – Tips and Tricks – Your Virtual Assistant
I’ve been lazy and remiss… I installed this blog on the web site over a year ago and then promptly forgot about it… There it lay, unwanted and unloved… Until now. I make it my New Year’s Resolution to try (at least as often as I can) to write up any tricks, tips, suggestions or just plain rants to help clients, prospective clients or any visitor thinking of working with a virtual assistant to better understand the relationship and/or – how to get things done. Happy New Year!!
read moreEffective Marketing Tools – Using Streaming Audio on your Web Site
One of the most effective tools I”ve come across in the last few years that many of my clients have jumped on is offering a free tele-class or webinar – and then offering the recording of the seminar afterwards as a streaming (and/or downloading) audio. This s a wonderful way of getting your brand and services noticed… Give them a sample of what you can do for them in a free 60 minute call, invite questions and debate and then send the registrant list a link to listen to or download the MP3 audio file to review at their leisure. Mention...
read moreSending out a broadcast newsletter, eZine or Product Announcement?
All rightey, then!! After putting this blog up almost a year ago (and promptly forgetting about it), I’ve decided to use it to (like my wonderful friend Marlene Oulton) share tips, tricks and suggestions for working – not only with me as your virtual assistant – but with any internet specialist. I can’t promise that I’ll remember to post daily… But I’ll do my best! Okay, today’s topic… If you’re using 1-Shopping-Cart, aWeber, Constant Contact or any other list building service, do yourself (and your virtual assistant) a...
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